Privacy Policy

Last updated 24 August 2026

Warrobe ("Warrobe", "we", "us" or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose and protect your information when you visit warrobe.app, create an account, publish a wardrobe, follow product links, contact us or otherwise use our services (the "Services").

1. Who we are

The controller responsible for your personal data is Warrobe. Email: hello@warrobe.app.

If you have questions about this Privacy Policy or wish to exercise your rights, contact us using the email address above.

2. Information we collect

Depending on how you use Warrobe, we may collect:

  • Account information: name, username, email address, password or authentication details, profile photograph and account preferences.
  • Creator information: biography, social-media profiles, wardrobe content, product selections, photographs, captions, audience information, affiliate details and commission-related information.
  • Transaction and payout information: billing details, payout information, transaction records and tax-related information. Payment details may be processed directly by our payment or payout providers rather than stored by Warrobe.
  • Communications: messages, support requests, feedback and other correspondence you send us.
  • Usage and device information: IP address, browser type, device type, operating system, pages viewed, referring pages, approximate location, timestamps and interactions with the Services.
  • Affiliate and shopping activity: products or links clicked, referring creator, merchant destination, conversion information, order value and commission attribution.
  • Cookie information: information collected through cookies, pixels, local storage and similar technologies, subject to your consent where required.
  • Information from third parties: information received from authentication providers, affiliate networks, merchants, analytics providers, payment providers and social platforms.

Please do not submit sensitive personal data unless we specifically request it and have a lawful reason to process it.

3. How we use your information

We may use personal data to:

  • provide, operate and secure the Services;
  • create and manage accounts and creator profiles;
  • display wardrobes, product recommendations and creator content;
  • track referrals, calculate commissions and administer payouts;
  • process transactions and maintain financial and tax records;
  • personalise your experience and remember your preferences;
  • respond to enquiries and provide customer support;
  • analyse performance and improve Warrobe;
  • send service messages and, where permitted, marketing communications;
  • detect fraud, misuse, security incidents and violations of our terms;
  • comply with legal obligations and establish, exercise or defend legal claims.

4. Our legal bases

Where the UK GDPR, EU GDPR or similar laws apply, we rely on one or more of the following legal bases:

  • Contract: processing necessary to provide the Services you request or to take steps before entering into a contract.
  • Legitimate interests: operating, improving and protecting Warrobe; understanding use of the Services; preventing fraud; and communicating with users, provided those interests are not overridden by your rights.
  • Consent: for optional cookies, certain marketing communications and other processing where consent is required. You may withdraw consent at any time.
  • Legal obligation: processing required to comply with accounting, tax, regulatory or other legal requirements.
  • Legal claims: processing necessary to establish, exercise or defend legal claims.

5. Cookies and similar technologies

We use essential technologies necessary for the Services to function. With your consent, we may also use analytics, personalisation, advertising and affiliate-tracking technologies.

Non-essential cookies will not be placed until you provide consent where the law requires it. You can accept, reject or change your preferences through our cookie banner or cookie settings. For further details, see our Cookie Policy.

6. Affiliate links

Warrobe may contain links to third-party merchants. If you click a product link or make a purchase, Warrobe or a featured creator may receive a commission. Affiliate networks and merchants may use cookies or similar identifiers to attribute visits and purchases.

Third-party merchants operate independently and process your information under their own privacy policies. Warrobe is not responsible for their privacy practices.

7. When we share information

We may share personal data with:

  • hosting, infrastructure, security and cloud-service providers;
  • analytics and cookie-management providers;
  • payment, payout, accounting and fraud-prevention providers;
  • affiliate networks, merchants and commission-tracking partners;
  • email, customer-support and communications providers;
  • professional advisers, auditors, insurers and authorities where required;
  • potential purchasers, investors or successors in connection with a corporate transaction;
  • other users when you intentionally publish content or maintain a public creator profile.

We require service providers to process personal data only for authorised purposes and with appropriate safeguards. We do not sell personal data for money. Certain advertising or tracking activities may be treated as a "sale" or "sharing" under some laws; where applicable, we will provide the required choices.

8. Public content

Creator profiles, wardrobe selections, photographs, captions, usernames and other content designated as public may be visible to anyone and may appear in search engines or be shared outside Warrobe. Do not publish information you wish to keep private.

9. International transfers

Your personal data may be processed outside your country, including outside the European Economic Area or United Kingdom. Where required, we use safeguards such as adequacy decisions, approved standard contractual clauses or another lawful transfer mechanism.

10. Data retention

We retain personal data only for as long as reasonably necessary for the purposes described in this policy, including providing the Services and meeting legal, accounting, tax, fraud-prevention and dispute-resolution requirements.

Retention periods depend on the type of information, our relationship with you and applicable legal requirements. When information is no longer needed, we delete or anonymise it.

11. Security

We use appropriate technical and organisational measures designed to protect personal data against accidental loss, misuse, unauthorised access, alteration or disclosure. No online service can guarantee absolute security.

12. Your privacy rights

Depending on your location, you may have the right to:

  • access the personal data we hold about you;
  • correct inaccurate or incomplete information;
  • request deletion of your personal data;
  • restrict or object to certain processing;
  • receive certain information in a portable format;
  • withdraw consent at any time;
  • object to direct marketing;
  • lodge a complaint with your local data-protection authority.

To exercise a right, email hello@warrobe.app. We may need to verify your identity before completing your request. These rights may be limited in certain circumstances permitted by law.

If you are in the EEA, you may contact the data-protection authority in the country where you live or work. If you are in the UK, you may contact the Information Commissioner's Office.

13. Marketing communications

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the message or contacting us. You may still receive essential account, security, transaction and service communications.

14. Children's privacy

Warrobe is not intended for children under 16, and we do not knowingly collect personal data from children under 16. If you believe a child has provided personal data to us, contact hello@warrobe.app so we can investigate and take appropriate action.

15. Third-party links and services

The Services may link to websites, applications or services operated by third parties. Their handling of personal data is governed by their own privacy policies, which we encourage you to review.

16. Changes to this policy

We may update this Privacy Policy from time to time. We will publish the revised version on this page and update the date above. If changes are material, we may provide additional notice where required.

17. Contact us

For privacy questions, requests or complaints, contact Warrobe at hello@warrobe.app.